Your Ignite session took months to build and under an hour to deliver. Here's how to keep it working well into next year.
Every November, product teams across Microsoft pour months into a handful of Ignite sessions. Demos get rehearsed until they behave. Slides survive more review rounds than a mortgage application. The SME runs lines in a hotel room like it's opening night at the opera.
Then the session runs once, goes on demand, and quietly retires to the archive.
That's a lot of turkey for one dinner.
Plan the leftovers before the oven's on
Ignite wraps November 20. Thanksgiving lands six days later. By the time everyone's back from the holiday, the announcements feel like old news and the footage is napping in a folder called Ignite_FINAL_v3.
So here's our offer. We call it Conference leftovers. Honeycutt Inc. takes the sessions your team already built and turns them into a bucket of assets you can post, embed, and send for months.
What's in the bucket
- Cut-downs (3 to 5 minutes). Each one answers a single customer question, start to finish. They're built for YouTube, product pages, docs, and the follow-up email your sellers were going to send anyway.
- Vertical shorts (30 to 60 seconds). Captioned clips for LinkedIn, YouTube Shorts, and Instagram. Think of them as trailers that send viewers to the cut-downs.
- Carousels. Your best slides and SME quotes, rebuilt as LinkedIn carousels people actually swipe through.
- Blog posts. Session recaps written from the transcript, ready for your product blog.
- Seller snippets. The two minutes of a session your field team can drop straight into a customer conversation.
- Animated explainers. The session's biggest idea turned into a 60-second explainer.
The mix isn't random. In HubSpot's 2026 State of Marketing report, short-form video ranked as the top ROI content format, named by 49% of marketers, with long-form video second at 29%. And in Wyzowl's State of Video Marketing 2026, 63% of people said a short video is how they'd most like to learn about a product. Shorts earn the attention. Cut-downs answer the question. You want both.
The bundles
- Starter: $9,500. One session becomes three cut-downs, five vertical shorts, one carousel, and one blog post.
- Series: $24,500. Three sessions become nine cut-downs, fifteen shorts, three carousels, three blog posts, and a seller snippet pack.
- Campaign: $45,000. Five sessions become fifteen cut-downs, twenty-five shorts, five carousels, five blog posts, and a seller snippet pack, plus a 60-second animated explainer of your biggest announcement.
How it works
Send us the footage, or point us to it. Breakouts, theater talks, booth interviews, and customer conversations shot on the floor all count, as long as your team owns it or has cleared it. Partners, your footage is welcome too.
The first assets land within a business week of the footage arriving. After that, they keep coming without waiting for the whole batch or anybody sacrificing a holiday weekend to the render gods.
Real footage, human edits
We use AI every day. It catalogs and transcribes footage; finds the quotable moments; and drafts the first pass of captions—but the edit is ours. AI doesn't generate footage. Your SMEs stay your SMEs, with no drifting faces and no invented buttons. (We wrote a whole post about why: The eight-second wall.)
The other half of the job is knowing where the good stuff is. We've produced hundreds of videos for Microsoft, and our team includes IT nerds who know the products. So we cut where the demo lands, not just where the speaker took a breath.
Book your leftovers
Got a session at Ignite? Book a call with us, bring your session list, and we'll map out your leftovers before the turkey goes into the oven.
