We jailbreak clarity
At some point, technology went feral, stacked acronyms into a fortress, and left mortals outside with a pocket dictionary and a faint sense of despair. So we put a bunch of IT and video superheroes together to build a studio that sneaks your customers through the fortress gates with a wink and a flashlight. We love what we do: learning new technology is endlessly cool, and creativity feeds our souls. We turn complexity into clarity, hit deadlines without drama, and prove that pixels can inform and delight.
The unlikely journey that shaped our studio
Before Honeycutt Inc. was a studio, it was just Jerry Honeycutt and a keyboard locked in mortal combat. Jerry went on to publish more than 40 books about technology, speak at events where acronyms outnumbered attendees, help shape Microsoft products, and write enough whitepapers for Microsoft to fell a modest forest, if forests were digital. (Winning 🎶)
In 2008, Jerry founded Honeycutt Inc. as a content and copywriting service for IT innovators like Microsoft. We churned out whitepapers, blog posts, and landing pages at a rate that made printers wince. From those modest beginnings, we expanded into hands-on labs, video, and animation—because words are powerful, but sometimes pixels are louder and have better dance moves.
By 2018, we leaned fully into video and animation, mostly because they’re the clearest, most entertaining way to explain complex products to humans with the attention span of caffeinated squirrels. (But also because we're really good at it.) We became a full-service studio for technical audiences, creating the sort of productions you might not have considered but probably should—the kind that make you nod thoughtfully, laugh unexpectedly, or both.
Since then, Microsoft has trusted us to produce thousands of events, demo videos, animations, case studies, and brand films. They did. You can, too. (Popcorn optional, but encouraged.)
The values that guide us
We believe great work springs from curiosity, collaboration, and the audacity to try something unexpected just to see what happens (spoiler: it usually works). We cut clutter and simplify relentlessly, because if we don’t regret removing something, we clearly didn’t remove enough. We treat everyone like an adult—no handholding, no micromanaging, no passive-aggressive sticky notes—because respect isn’t negotiable.
Integrity and fairness
We make ethical, transparent, well-intentioned decisions, and we own the outcomes of those choices—even the ones that make us wince later. We give 100% to each other, our clients, and the pixels loitering on our timelines. Above all else, we treat people, projects, and organizations fairly—even though time, gravity, and certain studio lights do not.
Joy and delight
Our work isn’t just about delivering files—it’s about building joy and delight into every production. We embrace weirdness, not as a gimmick, but as proof that unexpected ideas are what push creativity forward. We’re explorers at heart, always trying new ways to think, learn, and work. And through it all, we fuss over every detail until it finally gives in.
AI: production intern
We use AI like a slightly bored intern: brilliant at the mind-numbing stuff, dreadful at anything requiring taste. We keep the spark, the soul, and the party hats for ourselves. What we don’t do is add to the universe’s growing landfill of AI-generated slop—unless, of course, we’re mocking it, in which case it's practically a public service.
Honeycutt Inc. did a phenomenal job producing and managing the Microsoft Technical Takeoff event behind the scenes. Outstanding work and flawless!
Harjit Dhaliwal
Product Marketing Manager, Microsoft
Meet the core team
We herd pixels like sheep, whisper to deadlines, and crack jokes like it’s a job requirement—then deliver polished work without a single combustion incident. Serious about the work, unserious about…well, pretty much everything else, including our questionable snack choices.
I keep videos short, not because I value efficiency, but because a five-minute denial-of-service attack on your attention span feels like the responsible thing.
I don’t animate characters, I babysit keyframes until they behave. If I look away for one second—boom—my perfect loop becomes a drunken stumble.
Animation is just drawing until it moves—and crying until it renders. After the fifth crash, I start to wonder if Pixar sacrifices goats to the render gods.
Associate Producers don’t panic. We solve problems creatively. We run around with duct tape, a backup plan, and a smile that says, "That was part of the plan."
Want to know what a producer does? Imagine a wedding planner, a therapist, a firefighter, and a very tired human wallet jammed into an over-caffeinated body.
My love language is pre-comps. You can whisper sweet nothings all day, but if you don’t nest your chaos into a tidy little box, you’re not ready for commitment.
My timeline isn’t messy—it’s a modern art masterpiece. Nested sequences, color-coded chaos, and tracks stacked so high you’d need a Sherpa to climb them.
My job isn’t to say no—it’s to make sure your work survives my gauntlet of grammar, branding, and accessibility. Call it tough love with a style guide.
Nothing strikes fear in my heart like hearing, ‘We’ll fix it in post.’ That’s code for we’re about to set our editor on fire and roast marshmallows over their broken timeline.
The only true constant in cinematography is compromise: with the sun, with the budget, with the gaffer, and occasionally with the laws of known physics.