Tools of the trade

People often ask about our tools … what we use to build this or that. Next time, I’ll just tell them to read this blog post. You see many of our software tools in the image above, and the first thing you see is a long list of Adobe apps:

Graphic and page design:

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop

Studio productions:

  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe SpeedGrade

Animation and 3D:

  • Adobe After Effects
  • Maxon Cinema 4D
  • Red Giant plug-ins

Clearly, we subscribe to Adobe Creative Cloud. The cloud-based subscription service provides all of our creative tools and more. It’s not like we wouldn’t end up using the industry standard creative tools anyway, but we really like them and subscription prices are very reasonable.

But as you’ve learned on our website, we’re not just a creative agency. We combine the best of a creative agency with our technology superpowers. So, there are many technology tools that we use to build labs, record demos, render videos, and so on. We have the obligatory collection of file and virtualization servers running Windows Server, of course, plus a few ridiculously priced render workstations. We’re moving everything we can to Microsoft Azure, so one day we hope to have no servers at all.

We use Office 365 and Windows Intune for day to day stuff. Office 365 provides Exchange for email, SharePoint for collaboration, plus all of the client software. Frankly, we run our business from SharePoint and would be lost with it. Windows Intune we use to keep our devices updated and healthy … management without the care and feeding. Add to all of that the hosted Lync service from Connect Solutions, and we have an enterprise-worthy infrastructure in the cloud.

I hope this answers the question. If you feel like commenting, tell us about your favorite creative or technology tools.

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